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Google Business Profile optimization.

Your Google Business Profile is the single most important thing for getting found locally — it's what puts you on the map, shows your reviews, and gives people a one-tap way to call or get directions. Most profiles are half-built. I fix that.

Why the profile matters more than the website

For a local business, most people never reach your website first — they find your Google Business Profile. It's the box with your name, stars, hours, photos, and the Call and Directions buttons. If that profile is incomplete or wrong, you lose the customer before they ever see how good you are.

Google also uses the profile to decide whether to show you in the map pack at all. A complete, accurate, active profile with genuine reviews is the foundation everything else in local SEO is built on. This is where I start with almost every client.

What's included

  • Claim & verification — get the profile verified and fully under your control.
  • Category strategy — the right primary and secondary categories for what you actually do.
  • Services & attributes — every service, area, and attribute filled in to match searches.
  • Photos & description — real photos of your business and an accurate, keyword-aware description.
  • Posts & updates — regular Google Posts and current hours so the profile stays active.
  • Review & Q&A management — responses to reviews and monitoring of customer questions.

How it works

1

Free profile audit

I check what's complete, what's missing, and where you currently rank — back to you within one business day.

2

Build it out right

Verification, categories, services, photos, and description, done properly the first time.

3

Keep it active

Ongoing posts, review responses, and accuracy checks — with monthly reporting on your map ranking.

A properly managed profile is a big part of how Elevations reached 2,209 reviews and top map-pack placement for its category.

See the case study

Figures from the store's Google Business Profile, as of November 2026. Donovan is GM and part owner.

Questions, answered straight

How does Google Business Profile optimization work?

It starts with claiming and verifying your profile, then the right categories, every service and attribute filled in, real photos, an accurate description, and current hours and posts. Then it's maintained — reviews answered, questions monitored, information kept accurate — because Google rewards active, complete profiles.

Why isn't my business showing up on Google Maps?

Usually one of: the profile isn't verified, the primary category is wrong, services or attributes are missing, too few reviews, inconsistent business info across the web, or you're outside the searcher's radius for a competitive term. An audit tells you which.

Do I keep ownership of my profile?

Yes. It stays in your Google account and your name. I'm added as a manager to do the work, and you can remove access anytime.

How much does it cost?

Scoped after your free audit, with a clear price before you commit. A one-time build-out plus light monthly management is common; I'll quote exactly what your profile needs.

Get a free read on your Google profile.

I'll tell you exactly what's missing and what's costing you calls — within one business day. Free, no obligation.

Get my free audit